Islamic Car?

I read in BBC today that the Malaysian carmaker Proton has announced plans to develop an "Islamic car", designed especially for Muslim motorists!

Now how is this car Islamic? Sure enough it does not have to undergo religious ceremonies or convert itself into Islam from its own religion of 'machinery and mechanism'. Instead they call it the 'Islamic car' because the car is going to be boasting features such as the compass pointing to Mecca and a dedicated space to keep a copy of the Koran and a headscarf! Sure enough there are other ways to sell a car but they think vehicles designed specifically for Muslims across the world represent a huge gap in the market! The idea just sounds weird to me! Imagine going to the dealership and asking for an 'Islamic car' or perhaps in future: a Christian car, Hindu car, Buddhist car, Jewish car etc.!!